The expiration was likely the impetus behind NFL+, Gera told CBS MoneyWatch. Steve Gera, a sports business professor at San Diego State University, noted that the NFL had a five-year streaming contract with Verizon-Yahoo that expired this year. Rishe noted that, starting this year, Amazon Prime will stream some NFL games for the first time in league history.Īpple and Amazon will continue to compete for live sports contracts in coming years and that's putting big pressure on TV networks, some of which don't have the same deep rivers of revenue as tech companies, the New York Times reported Sunday. The tech giant began streaming MLB games earlier this year on Apple TV. The NFL's streaming service also lands at a time when tech companies are starting to gobble up more broadcast rights for sports games.Īpple for example has a 10-year contract to stream Major League Soccer games, which begins next year. "The NFL has made a smart, shrewd and relevant business move because the data clearly shows that Gen X and Alpha Gens - these younger generations - are streaming more and more content and have a greater propensity to subscription services," Rishe told CBS MoneyWatch. Instead, it's a win for sports fans who now have an additional format for viewing the game if they happen to be away from a TV screen, they said. The rise of league-owned streaming services will not take eyeballs away from televised sports games, Rishe and other experts said. What the NFL launched Monday is "not a surprise considering what we're seeing across the landscape of sports," said Patrick Rishe, a sports business professor at Washington University in St.
Major League Baseball is also rumored to be developing a streaming service, the New York Post reported last October.
The NBA offers League Pass, a streaming service that allows fans to view games from a mobile device or TV, but the league is still looking to create a different stream in partnership with Microsoft.
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